Google Ad (Search, Display, and Shopping) services dominate search intent, capturing high-value queries like “best laptops in Pokhara” to drive immediate traffic and sales.

• Key Features: Keyword research with negative lists; responsive search ads (RSAs) and extensions (sitelinks, callouts); remarketing lists for search ads (RLSA); performance max campaigns for AI-driven placements; geo-targeting for Nepal regions; integration with Google Merchant Center for e-commerce.
• Overview: Focuses on bottom-funnel conversions; we optimize for Quality Score to lower costs—e.g., reducing CPC by 30% for a Kathmandu retailer. Monthly audits ensure sustained rankings amid algorithm updates.
• Estimated Cost: NPR 20,000 – 60,000 per month (setup + management; excludes ad spend, typically NPR 50,000+ for effective scale).